营销短文

大家好！今天让创意岭的小编来大家介绍下关于营销短文的问题，以下是小编对此问题的归纳整理，让我们一起来看看吧。

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本文目录:

• 1、求一篇与联想笔记本营销策略有关的英文文章

• 2、网络营销代运营五种常见方法，看完这篇文章你就懂了

• 3、微商如何写好营销类软文

• 4、信用卡营销相关的英文文章

一、求一篇与联想笔记本营销策略有关的英文文章

Enterprises with good performance are the same - follow the appropriate commercial laws are, but the poor performance of the company will have all the difference. Lenovo is the case, the performance from last year's biggest loss in history by starting, Liu began to change in planning a remodeling program associate.

Lenovo's performance for the decline, although large to be blamed on the global financial turmoil, but a good showing in particular, to seek "great" business is concerned, it should select the problems inherent in their own.

Liu after the handover from the current position of view, has internal problems as the root causes of loss, but when Liu remodeling association, "Chinese and foreign management" of the "proposal" is: only to marketing-oriented organization of the body rebuild Lenovo is the effective and direct way remodeling.

On marketing issues, "the father of positioning," Mr Rees, who founded the "greatest impact ever on the U.S. market," old marketing theory has been filled with hope and concern for Lenovo. This month, "Reese about a month," Mr Rees, please follow the rules they found the marketing, marketing for the association to provide interpretation and recommendations remodeling.

Focus should be given associate re-Liu

"Chinese and foreign management": Liu again go into battle in China has aroused great repercussion. Some people think that this association should help to improve the capacity of the current crisis, some said the founder of the reunification of the association is not necessarily good for the process of internationalization, do you think about this?

Rees: Liu return as the founder of Lenovo is a good idea. A company needs to have their own vision. Managed by the Americans to a Chinese enterprises, it is not easy to do. Lenovo needs to return to its fundamental.

"Chinese and foreign management": Lenovo in recent years has been seeking international development, the United States is around you market to your understanding in this market, Lenovo's performance in marketing what?

Rees: not ideal. In the U.S., Acer in the fourth quarter of 2008 accounted for 15.2% market share, while Lenovo's not among the top five PC brand in the list (file Note: The U.S. top five PC brand is Dell, HP, Acer, Apple and Toshiba).

I estimate the market share of Lenovo in the United States less than 5%. Unless the company has initiatives as soon as possible, otherwise it's market share will decline.

"Chinese and foreign management": aspects of the complex issues facing the association, in your eyes, Liu to face the biggest marketing problem?

Rees: Legend of the problem, is typical of the two original brands with different focus (the old association with the ThinkPad) loss of focus after the merger a typical example. But now, think back to the original focus really should be a relatively low-end products up? I do not think so. In fact, the association also did not really go off before the end, but continue to launch more brands, more cheap or expensive products - the brand fell into chaos. Lenovo is facing re-focus the issue, which requires strategic vision and great courage.

Although we used to think in English-speaking world on the proposed brand name but do not have to use Lenovo ThinkPad, but over several years Lenovo ThinkPad has changed too late. They should be the acquisition of IBM's personal computer business, the ThinkPad while a high degree of concern when using this name, to come to take this step today on the difficult to understand. On the other hand, "can continue to stand using a laptop all day" for the ThinkPad is the brand may still be a powerful concept.

Lenovo ThinkPad to lose focus

"Chinese and foreign management": Lenovo acquisition of IBM's PC business is a major business transformation Lenovo, the acquisition itself, do you think?

Rees: If you want to build a brand, you put all the marketing efforts have focused on a particular idea or concept. If you have a full line of products so as Lenovo, to build a strong brand very difficult. Lenovo is now advertising theme is "New World, the new Lenovo," which is meaningless, "New Legend" in the end is what?

Lenovo years the main problem is it used in 2004, 1.7 billion acquisition of IBM's personal computer business. This is the acquisition of competitors, many enterprises will be committed in a typical error. Acquisition of competitors appears to be a "complementary". In other words, Lenovo products are relatively inexpensive personal computers, and its acquisition of IBM's ThinkPad line production is relatively expensive computer.

The company's leaders believe that this merger will "broaden" the market. But the problem is building the brand, Lenovo is what? It is inexpensive personal computer? Or high-priced personal computer? The merger makes the association lost its focus, but also lost some market share.

Daimler - Benz with 36 billion U.S. dollars in the acquisition of Chrysler company, also committed the same error. Daimler Mercedes - Benz manufacturer of the expensive cars, while Chrysler produced a relatively low-cost car. Daimler CEO Juergen Schrempp to this merger was called "quite divine." It actually became a Nie Yuan. The merger is meaningless, and business losses caused by Chrysler over the years so that Daimler paid out 36 billion U.S. dollars down the drain.

"Foreign Management": ThinkPad since Lenovo has been in the bag, how to re-find the focus of Lenovo?

Rees: Strangely enough, we had thought that the IBM acquisition deal is good, still lose Lenovo PCs to create a global brand opportunity, but as a global brand, the company launched the world's English name Lenovo, are in English speaking people read them, like an Italian dessert!

On the other hand, ThinkPad notebook computers name is the name of choice for global brands. Of course, there have to make sacrifices. ThinkPad notebooks represented. Our proposal is: cut down desktop PC business, focusing on notebook computers, at least in markets outside of China first adopted this strategy (this is not a bad idea, because the market has moved from desktops to laptops in transition).

In addition, we recommend focusing on one important feature of Lenovo. Our proposal is: for the ThinkPad Configuration longer battery standby time, may be eight hours of standby time. In this way, the company will be able to ThinkPad branded a "can stand to use a laptop all day."

This is somewhat similar to the strategy of BMW. BMW has developed to bring the driver to control the fun car. Then they focused on this theme - the "ultimate driving machine." Today, BMW is the world's best-selling luxury car brand, more than the Mercedes - Benz.

Can not understand the brand "civil war"

"Foreign Management": In recent years, the marketing Lenovo launched ideaPad action also includes the brand, and the ThinkPad brand and forming the pattern of dual-brand operation. How is your view?

Rees: ThinkPad is IBM acquisition of projects with the greatest potential, and the best part. Introduction of the product named ideaPad will cause confusion among consumers, will also produce its own damaging effects on the ThinkPad. You may know that Lenovo has introduced a heavy-duty workstation products had called "ThinkStation".

But the ThinkStation, and its two major brands ideaPad mistakes. If competitors introduce and ideaPad named products ThinkStation Lenovo should sue them! Why? Because these two names make ThinkPad cause confusion - but this is the Lenovo launch their own.

"Foreign Management": In the past few years, the 2008 Olympic Games the largest global partner is a public relations event association. To join the global TOP Olympic program, the value of the international association be?

Rees: Olympic global partner program associate at least the international market, not a good investment returns, it is often more suitable for those who wish to disseminate information to all brands. Coca-Cola is in line with the standard brands. Lenovo to do is to narrow the focus, targeting a market segment with greater strengt

二、网络营销代运营五种常见方法，看完这篇文章你就懂了

首先我们需要了解网络营销是什么，就可以称作线上营销或是网络营销推广，指的以现代商业概念为基本，依靠网络、通讯和数媒技术等实现营销目标的商务洽谈，为顾客创造财富是网络营销的核心内容，根据网络工具的各类方法是做好网络营销的基本手段。接下来五种代运营方法教给你。

1、软文推广营销方法

软文推广是指依据对应的理念要求、以举例论证讲道理的方法使消费者踏入商家建立的“思维逻辑圈”，以强有力的系统化心理状态严厉打击迅速进行产品销售的文本方法。软文由企业的市场策划人员或广告公司的文案人员来负责撰写的“文字广告”。与硬广告相比，软文之所以叫做软文，精妙之处就在于一个“软”字，好似绵里藏针，收而不露，克敌于无形。

2、病毒营销推广方法

病毒营销，多见于搞好互联网推广、品牌推广等，病毒营销应用的是顾客口碑传播的基本概念，在大数据技术上，这类“口碑传播”更为方便快捷，可以像肺炎疫情似的迅速扩散，因此病毒营销(病毒感染推广营销)转变成一种效率高的数据信息传播效果。

换句话说，病毒营销是根据提供有价值的商品或服务项目，“让大家告诉我们”，根据他人给你推广，完成“营销杠杆”的功效。病毒式营销现已变成网络营销最独特的技术手段，被很多的店家和平台成功运用。病毒式营销还可以称之为是口碑营销的一类，它是运用人群相互之间的传播，进而让我们确立起对服务项目和商品的了解，做到推广的目的。因为这类传播是客户相互之间自行进行的，因而是几乎不需要成本的网络营销技术手段。病毒式营销并不等于传播病毒。

3、事件营销推广方法

简言之借势营销，是指商家依据策划方案、组织和应用具有传播效果、社会影响及粉丝文化的人物或事件，吸引主流媒体、社会团体和消费者的兴趣与爱好，而求提高商家或产品的知名度、品牌优势，营造优良的企业品牌形象，并最后促进产品或服务项目的市场销售的方法和方法。由于这类营销手段具有受众群体广、突发性强，在短期内能使数据信息达到较大、最佳传播的效果，为商家节省很多的推广费用等特点，近几年来慢慢转变成全世界爆火的一种公关传播与品牌推广方法。

4、微博式营销推广方法

微博营销指的是经过微博平台为店家、本人等创造财富而实施的这种营销方式，也指的是店家或本人经过微博平台发觉并满足客户的各种需要的商业活动方法。微博营销以微博作为网络营销平台，每一个观众全是潜在性的营销目标，公司借助更新自身的小型博客向朋友散播公司信息、商品信息，塑造良好的公司形象和商品品牌形象。每天更新内容就可以跟各位沟通互动交流，或是公布各位有兴趣的话题讨论，这样来实现营销的目的，这样的方法便是互联网技术新发布的微博营销。

该营销方式重视使用价值的传送、内容的互动交流、系统软件的合理布局、精确的精准定位，微博的火爆发展也导致其营销实际效果尤其显著。微博营销涉及到的范围包含验证、合理粉丝、朋友、话题讨论、名博、开发者平台、总体运营等。自2012年12月后，微博发布公司服务提供商服务平台，为公司在微博上开展营销提供相应协助。

5、微信式营销推广方法

微信营销是互联网经济时代公司或个体营销模式的一类。是随着微信的火热而盛行的一类网络营销方式。微信不会有距离的限定，客户注册微信后，可与周边一样申请注册的“朋友”产生一类联系，客户推送自个想要的信息，店家根据提供客户想要的信息，推广自己的商品，进而完成一对一的营销。

微信营销关键在以安卓手机系统、苹果系统的手机上或者笔记本中的手机客户端实现的区域定位营销，店家根据微信公众平台，融合转介率微信会员卡智能管理系统展现店家微网站、微会员、微推送、微支付、微活动，早已产生了一类主要的线上与线下微信互动营销方式。

以上便是关于网络营销代运营常见的五种具体方法，相信对于你来说一定有所收获，感谢观看和支持!

三、微商如何写好营销类软文

软文推广营销，由企业的企划人员或广告公司的文案专员，根据自身品牌或产品的特性，结合社会热点或者故事场景编写的“内容图文广告”，它可能是一篇优美的叙事散文，也可能是一次时事新闻，甚至可能是一篇心灵鸡汤等等，和传统硬广告相比，软文当中植入了品牌或产品信息，却不会出现王婆卖瓜自卖自夸的广告行为，受众看完后大多会明白这是一篇广告，却不会有排斥心理，大多会愉快接受软文当中传递的广告信息，之所以叫做软文，精妙之处就在于“软”字，好似春风化雨、润物无声，收而不露，克敌于无形，这是软文推广营销的第一阶段；软文推广营销的第二阶段就是发布，毕竟你写了一篇惊天地泣鬼神的软文，要是只保存在自家电脑里也是废物，只有让更多的受众看到它才能起到作用，发布到各大媒体就是最简单最有效的办法，除了媒体本身的读者阅读，由于媒体本身的地位，在百 度、360等搜索引擎具有很高的权重，这种软文会很容易被收录，只要标题设置得当，可以长期被意向用户搜索展现，这个效果是任何硬广告无法实现的。有的人会说，我不认识媒体呀，怎么让人家发布呢？现在有专门的媒体发稿平台，选择适合自己行业的媒体发布就行了，莱媒网就是，得益于社会分工细致，成本越低。

四、信用卡营销相关的英文文章

信用卡作为银行零售业务的核心，受到国内各家银行的高度关注。同时，小小的塑料卡片也是银行服务和品牌的代言人，因为它是赋予银行无形服务有形化的最佳形式，也是树立鲜明个性、区别于其它品牌标识的重要载体。

营销就如一场长跑，必须正确辩明方向才能成功抵达终点，没有方向的努力将付诸东流，信用卡营销亦然。综观当前信用卡营销，感觉其正是犹如在迷雾中前行，很努力但没有方向，正在陷入迷途中。

迷途一：不计效果攀比推广费用

广发卡在2002年8~9月份，在北京、上海、广州等城市所有的地铁、公交车、灯箱等一个月就投放了近千万广告费用。广告创意根据国外一则广告进行“改编”而成，用了一系列幽默的画面以期引起消费者的注意。

而紧随其后的深圳发展银行的发展卡也于此时正式发行，并展开系列而迅猛的攻势，据央视研究中心提供给我们的检测数据表明，其12月份的软文及平面广告费用就超过2000万，2003年初则更是花了200多万元拍摄了大手笔的广告片在电视媒体上投放，2003年8月份，其在深圳举行了“深发展信用卡之夜”商业演唱会，据说深圳发展银行赞助这场演唱会的目的是为了拉拢时尚一族，持有门票的人在申请信用卡时可以免去首年年费。与之形成鲜明对比的是，工商银行牡丹信用卡不仅不收年费，而且还赠送一份保险，申领时还可以免费获赠一部市价5000元的高档手机；建设银行的龙卡信用卡刚刚发行就免收第一年的年费。

在中央电视台、凤凰卫视，招商银行的信用卡广告从2003年初就一直轰炸到现在……

大家都在争向增加投入，仿佛谁投入越大，谁就是最大的赢家。

可真实的情况好象并不那么妙，或许，我们走访了上海、北京、广州、郑州、重庆后得到的消费者对于各银行信用卡的认知状况能说明问题：

“我觉得每个银行的信用卡都差不多，很难去选择，办谁的都一样。”

天啊，投放了自以为巨大的广告费用，得到的结论竟然是这样！我们所服务银行的主管觉得不可思议：难道一点品牌拉力都没有？那不等于瞎猫逮耗子，找到客户也只是凭运气？

迷途二：过度促销

细心的顾客只要稍微一留意，就会发现，信用卡的营销推广已经无处不在。走在大街上你是不是经常看到一张桌子，两个人，一个太阳伞，还有一大批申请表？没错，这就是一些信用卡的最基本的当街拦截推广；假如你住在一些高档小区，放心吧，你的信箱里总是有一些信用卡的介绍和申请表会塞进来，还可以免费上门服务呢？如果你是外企员工那就更惨了，你还会经常受到上门热情服务的“骚扰”，再假如你现在已经是企业的主管级别或以上了，那放心吧，你肯定经常接到一些“甜美的电话”，问你是否需要她们的信用卡；或者你更幸运，你已经有车，并经常打高尔夫，那你就尽情享受“最优惠待遇”吧，信用卡的促销人员可以说见缝插针，寻找任何机会“诱惑”你（招商银行的马蔚华就曾经告诉其部下，你们只要每天守在高尔夫球场或门口，把打高尔夫的这一批人“说服”用我们招行的信用卡，那就是一个非常大的市场）。又或者你去银行办理业务，柜台小姐总是不忘给你一个信用卡申请表让你参考一下……

有人说，现在卖信用卡的比推销保险的都厉害，简直是无孔不入。现在我们公司的门上除了注明“谢绝推销”之外，还应该再加一句“银行也不例外”，因为太多的前台被对方一句“我们是银行的，找你们主管有事”而蒙骗。

为了推销而推销，死缠烂打，已使得许多目标客户厌烦，这样的手段多样化和“立体攻势”是否有效果，各银行信用卡负责人应该反省一下。

迷途三：只计数量不顾质量

有数据表明，中国消费者的持卡数量虽然超过5亿6000万张，但其中借记卡5亿4000万张，准贷记卡2000万张，真正具有“先消费后还款”功能的信用卡却只有800万张，而且真正存活的信用卡，并经常使用的更是只有200多万张。也就是说，虽然许多银行的发卡量已经完成了销售任务，但因为一些促销政策的原因如不收年费，使得许多消费者抱着“不办白不办“的心态办了卡，却扔在了角落。据我们的调查显示，现在一些居民平均每人至少3~8张卡，但真正经常使用的只有一张或两张，并且更多的是借记卡或者储蓄卡。

造成以上状况的可能原因有二：

一是众多信用卡发行的对象选错；

二是鼓励持卡人“先消费后还款”的举措还不到位。

繁荣的背后，发卡行背后的酸楚只有他们自己清楚。

这也是为什么虽然各银行信用卡发卡数量猛增，但2002年和2003年，VISA国际组织还是将“市场创新奖”和“最佳贷记卡成长奖”颁给了广发行的原因。根据VISA的数据表明，在真正使用的国内信用卡中，广发卡占据了近80%的市场份额。

总结一下信用卡的推广方式和手段，发现有如下特点：

1、 产品同质化但仍然乐此不疲。每个银行都说自己的用卡环境好，刷卡方便，服务好，国际通用等。

2、产品同质化推广也同质化。为了吸引更多的准目标客户，各银行信用卡几乎都在年费和促销力度上做尽了文章。很多银行才刚刚开始发行信用卡就已经开始打价格战，最典型的就是不收年费。虽然各家银行的信用卡年费从100元到300元不等，但很多银行已经放弃掉了信用卡的这一利润来源；招行宣布只要开卡就送Swatch手表；工商银行牡丹信用卡不仅不收年费，而且还赠送一份保险，申领时还可以免费获赠一部市价5000元的高档手机；建设银行的龙卡信用卡刚刚发行就免收第一年的年费。

3、跟风现象严重。由于银行信用卡产品的复制速度非常快，你推出一个“国航卡”，我就推出一个“南航卡”，你推出一个针对女性的“真情卡”，我就发明一个“丽人卡”；招行信用卡负责人彭千认为最快推出业务的并一定能够获得先发优势，还有可能成为先烈。

我们认为，以上都基本属于由内而外的一种思考方式，即不顾及目标顾客的需求和感受，先“发明或跟风”一种产品，再通过比竞争对手“更加努力”的推广来赢得顾客。 这样做的结果可能是你要花费比竞争对手更多的成本，但通常只能收获小的可怜的收益。

这不是危言耸听，无数的案例和理论已经证明了这一点，方向错误的努力必将白费。

我们认为，以往由内而外，主观的、忽略消费者需求和认知的实力宣扬式的宣传方式已经不适应现在的市场竞争环境；竞争品牌越来越多，产品同质化，大家都诉求和夸大自己的实力，消费者已经不知如何选择；而根据消费者的需求或现有认知状况进行企业的定位则是新的市场环境下新的制胜法则。

Credit card as the bank's core retail business, domestic individual banks by the high degree of concern. At the same time, small plastic cards is also banking services, and brand spokesman, because it is invisible to the banking services of the best form of physical, but also a distinctive, different from the other brand of major carriers.

Marketing as a long-distance run, we need to correctly identify the direction can be successful in the end, no direction of the efforts will be in vain, credit card marketing亦然. Looking at the current credit card marketing, it is like the feeling of the fog ahead, very hard but without direction, is in a Lost.

Lost 1: Excluding results comparisons promotion expenses

- Card issuers in August 2002 to September in Beijing, Shanghai, Guangzhou, and other cities all the subway, bus, light box, and so put in a month of nearly 10 million cost of advertising. According to foreign advertising creative advertising an "adaptation" from using a series of humorous images with a view to arouse the attention of consumers.

And followed by the development of the Shenzhen Development Bank cards issued at this juncture official, has started a series of rapid offensive, according to CCTV Research Center to provide our inspection data showed that the December soft text and graphic advertising on the more than 20 million, even early 2003 is more than 200 million spent filming a masterpiece of television commercials in the media dropped, in August 2003, held in Shenzhen "Shenzhen Development Credit Card Night" concert business, said Shenzhen Development Bank sponsored the concert is intended to draw fashionable owners, ticket holders who apply for credit cards in the first year could be dismissed from the charges. By way of contrast, the Industrial and Commercial Bank of peony not only do not accept credit card charges, but also presented an insurance claim can also receive free of charge a premium price of 5,000 yuan phone; the bank's credit card just Brunca issued on the first year of the annual fee waived.

Central Television, Phoenix Satellite Television, China Merchants Bank's credit card advertising from the beginning of 2003 until now has been bombing……

Everyone in seeking to increase investment, the greater the input seems Who Who is the biggest winner.

Seems to be the real situation is not that Miao, perhaps, we visited Shanghai, Beijing, Guangzhou, Zhengzhou, Chongqing get consumers to the bank credit cards cognitive status can be best illustrated by:

"I think each bank's credit card are similar, it is difficult to choose, and who do the same."

God, since that put enormous cost of advertising, has come to the conclusion this is! We feel that the competent services of the bank inconceivable: Is that brand did not rally? That does not mean blind cat arrest mice, only to find customers with luck?

Lost 2: excessive promotions

Careful attention to a slightly customers, we will find that credit card marketing has been everywhere. Walking down the street you see is not always a table, two people, a sun umbrella, there are a large number of applications? Yes, this is some of the most basic credit card promotion streets interception If you live in a number of high-grade area, secure it, your mail, there are always credit cards and application forms will be introduced into the past, can also be free on-site service ? If you are a foreign enterprise employees it even worse, and you will always be home warm service "harassment," and then if you now is in charge of enterprise-level or above, rest assured that it, you certainly often receive some "sweet phone, "Do you need to ask their credit card or even your lucky, you have a car, and often play golf, then you enjoy the" most favoured treatment "bar, credit card promotions Jianfengchazhen staff can be said to look for any opportunity "temptation" You (China Merchants Bank Ma Weihua, has told his subordinates, as long as you observe a day on a golf course or in front of the golf this group of people "persuasion" to use our credit card bills, which is a very large the market). Or you to bank business, counters not forget Miss always give you a credit card application forms let you make reference to……

Some people say that now sell credit cards than sell insurance are formidable, it is all-pervasive. Now we are in addition to the door marked "Absolutely no marketing", should also be coupled with a "bank is no exception." Because too many other prospects was a "We are banks, to find something for you" and deceive.

In order to promote the marketing, Sichanlanda, which have resulted in many target customers tired of this means of diversification and the "three-dimensional offensive," whether there is a result, banks should be responsible for the credit card reflect on.

Lost 3: regardless of the number of quality only

Data show that China's consumer cardholders Although more than 500 million 60 million, but 500 million of them debit cards 40 million, 20 million prospective credit, truly "first post-consumer repayment" of the credit card function only 8 million, and the survival of genuine credit cards, and is frequently used by only 10,000 over 200. In other words, although many of the card-issuing bank has completed the sale task, but because of some reasons, such as promotion policy, do not accept fees, leaving many consumers to "do not do not do white" mentality organized cards, but throwing in the corner. According to our investigations revealed that some residents now an average of at least 3 to 8 cards, but the real frequently used by only one or two, and more of a savings card or debit card.

More than likely caused the situation for two reasons:

First, many credit card issuers chosen the wrong target;

Second is to encourage cardholders "first post-consumer repayment" initiatives are not yet in place.

Behind the prosperity, issuers of bitterness behind only their own clear.

This is why although the number of credit card issuers, banks soared, but in 2002 and 2003, VISA international organizations or to "market Innovation Award" and "Best credit growth Award" went to the wide distribution reasons. According to VISA data show that the real use in the domestic credit card, the card issuer-occupy nearly 80 per cent of the market share.

Summing up the promotion of credit cards ways and means found that the following characteristics:

1, homogeneity of products but still enthusiastic. Each bank cards that use their own environment, VISA convenience, good service, such as the internationally popular.

2, the promotion of the same products also homogenization. In order to attract more prospective target customers, almost all the banks in the credit card fees and promotional efforts to do to the article. Many banks issue credit cards has only just begun has already begun on price, is not the most typical or annual fee. While each bank's credit card charges from 100 yuan to 300 yuan range, but many banks have abandoned the lost credit card this source of profits; strokes Bank announced a card as long as the puppy Swatch watches; ICBC Peony not only do not accept credit cards annual fee, but also presented an insurance claim can also receive free of charge a premium price of 5,000 yuan phone; Brunca the bank's credit card on the just-released annual fee waived the first year.

3, follow suit was a serious problem. Bank credit card products as a copy very quickly, you launched a "Air cards", I launched a "China Southern Airlines card," you against women launched a "love cards", I invented a "Beauty card"; strokes Bank credit card for Peng 1000 that the fastest launch business and will be able to obtain first-mover advantage, but also may become martyrs.

We believe that the above are from the outside are basically a way of thinking, that is, and regardless of the target customer needs and feelings, to "follow suit or invention" of a product, and through the competitors to "make more efforts" to win promotion customers. To do so may result in you have to spend more than the cost of our competitors, but usually only the poor harvest small gains.

This is not alarmist talk, countless cases and theory has proven this point, the effort will certainly wrong direction in vain.

We believe that in the past from outside, subjective, and ignored consumer demand and promote awareness of the strength of the advocacy no longer meet current market competitive environment more competitive brands, product homogeneity, and we all demand exaggerate their strength, I do not know how consumers have choice and according to consumer demand or cognitive status of the existing enterprises positioning is the new market environment under the new rules to win.

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